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Tesco KX Energy

Tesco KX Energy




David was chosen by Tesco managers and BTCC legend Jason Plato to represent the Tesco/KX Energy brand in the 2014 Ginetta GT4 Supercup. Front running speed on track as well as promotional ideas off track to engage with potential customers, allowed David to stand above the other 250 applicants to be picked.

David amassed over half of the LIVE ITV4 TV time in his KX Energy branded Ginetta GT4 Supercup car, shown on air over the season with his front running pace, amounting to over 350 mins and over 50 sponsor mentions on the television coverage.

Ginetta Oulton 2014 21

He also successfully ran the #KaptureKX social media competition on Twitter, encoraging photographers to post their photos of the 8 livered KX Energy cars on the BTCC TOCA package. With over 100 images entered and 10 winners picked over the year, it improved the brands visibility over Twitter.

#KaptureKX Winner 4

David also staged an event at Brunel University with his race car, giving out free samples of each flavor to students and informing them of where the nearest Tesco store was to campus as the students geared up for Dissertation and Exam/revision season.


“You are clearly a very talented driver and will go on and achieve great things within the sport. You were an exceptional advocate for the KX Akadamy and at no time did you ever take things for granted, which sometimes can be very easy in the motorsport world. I would like to thank you for your passion, commitment over the last twelve months” – David Beardmore, Tesco Category Buying Manager